If a family member posed as a homeless person, would you recognize him or her?
That's the question a new campaign -- Make Them Visible -- is asking. In a video produced by ad agency Silver + Partners and Smuggler for the New York City Rescue Mission, several people come face-to-face with their relatives and significant others dressed as homeless people. However, not a single participant recognizes their mother, brother or wife.
"There’s only one person that didn’t make it into the film -- because they couldn’t handle the fact that they walked by their family," video director Jun Diaz of Smuggler production company told Fast Company. "It happened every time."
The jarring social experiment, staged in Tribeca and Soho near the mission's shelter, shows just how invisible homeless people are to pedestrians on the street.
People Disguised As Homeless Ignored By Loved Ones On Street In Stunning Social Experiment
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