Saturday, April 19, 2014

The Changing Face Of Grocery Shopping: From Downsizing Supercenters To Brand Identity – Consumerist

The first thing I look at if shopping at a new store (or new to me), the produce; not just freshness but variety. I do not eat a lot of meat, but I love my veggies. Seafood and chicken would be second.

Completing your weekly shopping trip used to mean going to one store and purchasing the one brand of tomato sauce offered. Today, consumers are bombarded with a plethora of decisions before they even write up their grocery list, from hitting up the health food store or the supercenter to going with the tired and true name brand of the generic store brand products.

Consumer trends have always shaped grocery shopping. When we wanted more options we created supercenters, when we wanted healthy foods we created health-food stores. And the evolution of grocery shopping doesn’t appear to be letting up anytime soon, Business Insider reports.

“In the 1990s and the beginning years of this century, the greatest threat to supermarkets and grocery stores came from supersized ‘one-stop shopping’ venues like supercenters and warehouse clubs,” the market research firm Packaged Facts wrote about emerging grocery trends. “Today the threat is spread out among all retail channels, including drugstores, dollar stores, limited assortment chains, and — the elephant in the room — e-commerce.”

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Nearly 75% of consumers surveyed say the quality of products available in the produce department is the most important. The second most important aspect is the freshness of meat, poultry and seafood.

The Changing Face Of Grocery Shopping: From Downsizing Supercenters To Brand Identity – Consumerist

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